As hard as it might be, yet letting choose of your internet site designing choices and www.famigliacottini.eu playing the customer may actually be of benefit in the long run.
I know the things you are saying, you have been in the web designing organization long enough to be familiar with what works and will not doesn’t, what would my own customer understand? Well following approaching web development in the same manner, I have unfortunately experienced no various other choice but to give in to my best laid strategies and conform to the needs of my personal customers.
Building of good websites usually means that it has to be attractive to the eye, as well as being fully functioning to get Search Engine benefits, but inevitably it must display professionalism intended for the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) for the purpose of both HTML CODE and CSS validation is paramount to good style and coding (but not necessary for good Yahoo PR, Let me discuss in later posts), so when designing we prefer to use bottom part HTML formatting and CSS text typeface like Tahoma 11pt, to make neat readable text and nice site image designs.
I will list some cases of exactly where letting head out has rewards for each involved and how in some conditions actually resulted in little or no website traffic for the web site.
Case Study 1 . Architectural Firm flash and font is important
Our consumer wanted the usage of Flash components to display a couple of architecture pictures with a fine fade among images and changes to first CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, which is often used in all the logos and architecture design work.
As most would know sneaking in Flash data into your webpage results in W3C Validation undefined source inability, thus manifestation the site Unacceptable Markup. Following explaining this, the customer thought the need to have a very good graphical flash style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and opinion of their webpage to their customers was much more advantageous than complying while using W3C.
In addition , they wanted the Century Medieval font instead of Tahoma. By design Hundred years Gothic includes a much larger typeface height than Tahoma so when used increased the site height larger than when using Tahoma thus causing the site displaying with scroll bars the moment view under 1024 times 768 resolution, where previously it built in the whole site perfectly.
In the long run the customer accomplished the desired affects they wished and eventually it is the buyer who constantly knows best.
Case Study 2 . Pack supplier becomes boxed in
Our customer had started out a new organization supplying cardboard boxes boxes for moving and packing. They will wanted an easy site with heavy graphic image elements and little or no text relating to the home page.
Trying to explain to the customer the role of text depending search engines effects and that having no readable text around the home page will limit the visibility, they choose style over effects. Why you may ask could a company limit their likelihood of being found on search engines? Very well the question continue to burns with us too, but as mentioned before the customer definitely knows very best and the decision was only theirs to produce.
Their school of thought was straightforward, their website was merely to be used as a personal reference guide and necessarily the source more business, because their marketing strategies can be enough to garner consistent business.
To this day I continue to wonder so why they limited their marketability and in particular the website which is constantly online and can be searched always of the day.
And so in summary the very best laid ideas of rodents and males (well in such a case web designers) can be a complete waste great management as what I experience stated almost all along the customer generally knows best and inevitably they are the types paying for the service and so sometimes it has best to lie down your weapons and agree defeat.