For the reason that hard as it may be, although letting choose of your internet site designing thoughts and akachifarms.ca playing the customer may actually be of gain in the long run.
I know everything you are saying, you’ve been in the net designing business long enough to be familiar with what performs and will not doesn’t, what would my personal customer find out? Well after approaching website development in the same manner, I’ve unfortunately experienced no additional choice but to give in to my best laid plans and comply with the hopes of my own customers.
Building of good websites usually means it has to be appealing to the eye, as well as being fully functioning meant for Search Engine benefits, but eventually it must screen professionalism with regards to the business depicted.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) for both CODE and CSS validation is definitely paramount to good style and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we love to use foundation HTML formatting and CSS text font like Tahoma 11pt, to generate neat easy to read text and nice web page image styles.
I will list some cases of exactly where letting choose has benefits for each involved and just how in some circumstances actually triggered little or no web traffic for the site.
Case Study 1 . Architectural Organization flash and font is important
Our consumer wanted the application of Flash factors to display a lot of architecture photos with a nice fade between images and changes to basic CSS Font used Tahoma 11pt typeface and replace by Century Gothic 11pt, that is used in all the logos and architecture style work.
As a general rule would know embedding Flash files into your webpage results in W3C Validation undefined source failing, thus manifestation the site Broken Markup. Following explaining this kind of, the customer was feeling the need to have a nice graphical adobe flash style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and notion of their web page to their consumers was much more advantageous than complying while using W3C.
In addition , they wanted the use of the Century Medieval font rather than Tahoma. Simply by design Century Gothic possesses a much larger font height than Tahoma when used elevated the page height bigger than when using Tahoma thus leading to the site exhibiting with scroll bars when view below 1024 back button 768 resolution, where recently it fitted in the whole page perfectly.
In the final analysis the customer attained the desired affects they dreamed of and finally it is the client who often knows very best.
Case Study 2 . Container supplier becomes boxed in
Our customer had started a new business supplying cardboard boxes to get moving and packing. They wanted a simple site with heavy graphical image elements and little or no text within the home page.
Trying to explain to the customer the role of text structured search engines benefits and that having no readable text over the home page would limit all their visibility, they will choose style over benefits. Why you might ask would definitely a company limit their probability of being available on search engines? Well the question still burns with us too, but as mentioned previously the customer generally knows very best and the decision was exclusively theirs to make.
Their philosophy was basic, their website was purely to be utilized as a reference guide and never the source of extra business, his or her marketing strategies would be enough to garner regular business.
Today I continue to wonder why they limited their marketability and in particular the website which is often online and can be searched at all times of the day.
Consequently in summary the best laid plans of mice and men (well in such a case web designers) can be a ful waste of good management because what I experience stated all along the fact that customer always knows greatest and eventually they are the types paying for the service thus sometimes it’s best to lie down your pistols and acknowledge defeat.