As hard as it might be, although letting choose of your website designing concepts and listening to the customer may actually be of benefit in the long run.
I know what you are saying, you have been in the net designing organization long enough to know what performs and will not doesn’t, what would my customer find out? Well following approaching website creation in the same manner, I have unfortunately had no other choice but for give in to my very best laid programs and adhere to the dreams of my customers.
Development of good websites usually means that this has to be attractive to the eye, as well as being totally functioning meant for Search Engine benefits, but in the end it must display professionalism with respect to the business showed.
Complying with W3C Standards (W3C Markup Approval Service) for the purpose of both CODE and CSS validation is certainly paramount to good design and style and encoding (but not necessary for good Yahoo PR, I will discuss in later posts), so when designing we prefer to use basic HTML formatting and CSS text font like Tahoma 11pt, to produce neat readable text and nice site image layouts.
I will list some cases of where letting visit has benefits for both parties involved and exactly how in some instances actually led to little or no online traffic for the internet site.
Case Study 1 . Architectural Company flash and font is important
Our buyer wanted the use of Flash elements to display a number of architecture photos with a pleasant fade among images and changes to primary CSS Font used Tahoma 11pt font and replace by Century Gothic 11pt, that is used in all all their logos and architecture design and style work.
Because so many would know sneaking in Flash data into your internet site results in W3C Validation undefined source failing, thus making the site Broken Markup. After explaining this kind of, the customer thought the need to have a very good graphical adobe flash style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the look and understanding of their web-site to their consumers was a lot more advantageous than complying when using the W3C.
In addition , they will wanted the use of the Century Gothic font instead of Tahoma. Simply by design Century Gothic provides a much larger font height than Tahoma and when used improved the webpage height larger than when using Tahoma thus leading to the site exhibiting with slide bars when ever view beneath 1024 back button 768 resolution, where recently it fitted in the whole webpage perfectly.
In the end the customer accomplished the desired affects they desired and in the long run it is the consumer who constantly knows greatest.
Case Study 2 . Box supplier turns into boxed in
Our buyer had started out a new organization supplying card boxes with regards to moving and packing. They will wanted cafeyeg.org a straightforward site with heavy graphical image factors and little or no text around the home page.
Trying to explain to the customer the role of text based search engines effects and that having no readable text to the home page could limit the visibility, they choose style over benefits. Why you might ask will a company limit their probability of being available on search engines? Well the question continue to burns with us too, but since mentioned previous the customer generally knows very best and the decision was entirely theirs to make.
Their beliefs was basic, their website was purely to be used as a reference guide and never the source of extra business, as their marketing strategies will be enough to garner regular business.
To this day I still wonder so why they limited their marketability and in particular the website which is often online and could be searched at all times of the day.
Thus in summary the best laid plans of mice and males (well in such a case web designers) can be a utter waste of good management since what I currently have stated each and every one along that your customer at all times knows best and inevitably they are the types paying for the service hence sometimes it may be best to put together your pistols and agree defeat.