Because hard as it may be, but letting go of your site designing options and www.daniel-britexcel.eu playing the customer could possibly be of advantage in the long run.
I know the things you are saying, you have been in the net designing business long enough to know what works and will not doesn’t, what would my customer understand? Well following approaching website creation in the same manner, I have unfortunately got no different choice but to give in to my finest laid strategies and adhere to the hopes of my personal customers.
Construction of good websites usually means it has to be attractive to the eye, and being totally functioning just for Search Engine benefits, but in the long run it must display professionalism for the purpose of the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) designed for both CODE and CSS validation is paramount to good style and encoding (but not necessary for good Yahoo PR, I will discuss in later posts), so when designing we plan to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to make neat readable text and nice web page image layouts.
I will list some cases of where letting head out has rewards for each involved and just how in some instances actually ended in little or no web traffic for the web page.
Case Study 1 ) Architectural Organization flash and font things
Our customer wanted the application of Flash components to display a number of architecture images with a pleasant fade among images and changes to first CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, that is used in all their particular logos and architecture style work.
As a general rule would know embedding Flash documents into your website results in W3C Validation undefined source failure, thus manifestation the site Broken Markup. Following explaining this, the customer thought the need to possess a graphical adobe flash style image far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and perception of their site to their buyers was far more advantageous than complying when using the W3C.
In addition , that they wanted the Century Medieval font rather than Tahoma. Simply by design 100 years Gothic possesses a much larger typeface height than Tahoma and once used improved the webpage height bigger than when using Tahoma thus leading to the site showing with browse bars once view underneath 1024 back button 768 image resolution, where recently it fitted in the whole site perfectly.
Eventually the customer achieved the desired affects they wished and in the end it is the client who constantly knows greatest.
Example 2 . Container supplier turns into boxed in
Our client had began a new business supplying card boxes for the purpose of moving and packing. They wanted a basic site with heavy graphical image factors and minimum text in the home page.
Explaining to the customer the role of text based search engines effects and that having no readable text over the home page might limit their particular visibility, that they choose style over effects. Why you may ask would probably a company limit their possibilities of being available on search engines? Well the question still burns with us too, but since mentioned before the customer often knows greatest and the decision was only theirs to generate.
Their idea was straightforward, their website was purely to be applied as a guide guide not the source of extra business, because their marketing strategies would be enough to garner frequent business.
Even today I nonetheless wonder why they limited their marketability and in particular the website which is usually online and may be searched constantly of the day.
Therefore in summary the very best laid programs of rats and men (well in such a case web designers) can be a say waste of good management simply because what I experience stated all of the along the customer usually knows very best and eventually they are the kinds paying for your service hence sometimes it is very best to lay down your guns and agree defeat.