A campaign that aimed to raise the community awareness about the dangerous effects of violence on the national identity, in addition to the social and cultural fabric. It also emphasizes on enhancing the communication and understanding of the different cultures between citizens of the same nation. The campaign targeted young people and children between the ages of 12-20 in schools, educational/sport/creative clubs, in addition to centers and institutions.
The campaign brought on table the violence issue spread in the community mentioning the negative affect on the national identity and social fabric. It also worked on reducing the violence cases witnessed in the streets by stimulating and activating the role of official and popular institutions to react upon such cases. This was achieved through strengthening the dialogue skills and the community tolerance among community members. In addition to signing an honor document between school students, institutions, educational/sport/creative clubs, and youth centers by committing to set inside laws that prohibit and stop violence inside its buildings. PalVision believes that promoting dialogue language as a primary language in dealing with all the social problems faced by individuals and society is an effective and safe methods. Moreover, the campaign encouraged initiatives, cultural and artistic activities as a viable tool in transmitting special messages of violence effects on society and its various sectors to the community.