Simply because hard as it might be, but letting head out of your website designing ideas and playing the customer may actually be of advantage in the long run.
I know what you are saying, you’ve been in the world wide web designing business long enough to be familiar with what works and will not doesn’t, what would my personal customer find out? Well following approaching web development in the same manner, I have unfortunately got no different choice but to give in to my finest laid plans and abide by the hopes of my own customers.
Structure of good websites usually means that this has to be appealing to the eye, and also being totally functioning designed for Search Engine benefits, but ultimately it must screen professionalism meant for the business displayed.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) to get both HTML and CSS validation is paramount to good design and style and coding (but not essential for good Google PR, Let me discuss in later posts), so when designing we want to use starting HTML format and CSS text font like Tahoma 11pt, to make neat readable text and nice webpage image designs.
I will list some cases of exactly where letting visit has benefits for both parties involved and how in some circumstances actually lead to little or no website traffic for your website.
Case Study 1 . Architectural Organization flash and font concerns
Our consumer wanted the utilization of Flash components to display several architecture images with a fine fade among images and changes to initial CSS Typeface used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is used in all all their logos and architecture style work.
Because so many would know sneaking in Flash data files into your internet site results in W3C Validation undefined source inability, thus rendering the site Unacceptable Markup. Following explaining this, the customer felt the need to have a very good graphical thumb style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the look and notion of their website to their clients was a lot more advantageous than complying with all the W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. By design Century Gothic contains a much larger typeface height than Tahoma when used increased the site height larger than when using Tahoma thus resulting in the site showing with slide bars the moment view beneath 1024 back button 768 resolution, where recently it fitted in the whole page perfectly.
In due course the customer attained the desired affects they preferred and finally it is the buyer who often knows ideal.
Example 2 . Container supplier turns into boxed in
Our buyer had began a new business supplying card boxes designed for moving and packing. They will wanted aphrozone.co.jp a straightforward site with heavy visual image elements and little or no text to the home page.
Trying to explain to the customer the role of text structured search engines results and that having no legible text at the home page would probably limit all their visibility, they will choose design and style over outcomes. Why you could ask will a company limit their possibilities of being available on search engines? Very well the question still burns around too, but as mentioned earlier the customer often knows very best and the decision was solely theirs to create.
Their philosophy was simple, their website was purely to be used as a reference point guide but not the source more business, as their marketing strategies can be enough to garner continuous business.
To this day I even now wonder how come they limited their marketability and in particular their website which is always online and could be searched always of the day.
Thus in summary the best laid plans of rats and guys (well in this case web designers) can be a complete waste great management because what I own stated every along that your customer often knows best and in the long run they are the ones paying for your service consequently sometimes it has best to lie down your guns and acknowledge defeat.