While hard as it may be, nonetheless letting move of your web page designing concepts and directpaintless.com playing the customer might actually be of gain in the long run.
I know what you are saying, you have been in the world wide web designing business long enough to be aware of what works and wont doesn’t, what would my own customer understand? Well following approaching website development in the same manner, I’ve unfortunately possessed no various other choice but for give in to my greatest laid programs and comply with the desires of my customers.
Construction of good websites usually means that this has to be appealing to the eye, as well as being completely functioning for Search Engine rewards, but eventually it must display professionalism to get the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) designed for both HTML CODE and CSS validation is normally paramount to good design and encoding (but not required for good Google PR, Let me discuss in later posts), so when designing we choose to use platform HTML formatting and CSS text typeface like Tahoma 11pt, to build neat readable text and nice page image styles.
I will list some cases of where letting go has benefits for each party involved and exactly how in some situations actually ended in little or no website traffic for the internet site.
Case Study 1 ) Architectural Organization flash and font issues
Our consumer wanted the application of Flash components to display several architecture pictures with a wonderful fade between images and changes to original CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is often used in all their particular logos and architecture design work.
As a general rule would know embedding Flash documents into your web page results in W3C Validation undefined source failure, thus manifestation the site Incorrect Markup. After explaining this, the customer were feeling the need to have a very good graphical display style graphic far outweighed the importance of quality valid HTML Transitional Markup. To them the look and understanding of their web page to their clients was a lot more advantageous than complying along with the W3C.
In addition , they wanted the Century Gothic font rather than Tahoma. Simply by design Hundred years Gothic incorporates a much larger typeface height than Tahoma and when used increased the web page height larger than when using Tahoma thus causing the site featuring with browse bars once view within 1024 by 768 quality, where previously it built in the whole webpage perfectly.
Eventually the customer realized the desired affects they needed and in the end it is the consumer who constantly knows ideal.
Example 2 . Container supplier turns into boxed in
Our buyer had began a new business supplying card boxes designed for moving and packing. They wanted a simple site with heavy graphic image elements and little if any text for the home page.
Trying to explain to the customer the role of text established search engines benefits and that having no legible text relating to the home page will limit the visibility, they choose design over outcomes. Why you could ask may a company limit their likelihood of being found on search engines? Very well the question still burns around too, but as mentioned before the customer at all times knows very best and the decision was solely theirs to make.
Their philosophy was straightforward, their website was merely to be applied as a guide guide but not the source more business, as their marketing strategies will be enough to garner continuous business.
Today I still wonder as to why they limited their marketability and in particular the website which is constantly online and could be searched all the time of the day.
Thus in summary the best laid plans of mice and guys (well in this case web designers) can be a say waste great management since what I have stated all along the fact that the customer generally knows greatest and in the end they are the ones paying for your service hence sometimes it is very best to lay down your pistols and acknowledge defeat.