Simply because hard as it may be, yet letting choose of your web page designing choices and finans.fo listening to the customer might actually be of benefit in the long run.
I know whatever you are saying, you have been in the world wide web designing business long enough to be familiar with what works and wont doesn’t, what would my personal customer know? Well after approaching web page design in the same manner, I have unfortunately acquired no different choice but for give in to my greatest laid ideas and adhere to the needs of my own customers.
Structure of good websites usually means it has to be attractive to the eye, as well as being totally functioning designed for Search Engine benefits, but in the end it must display professionalism for the business represented.
Complying with W3C Standards (W3C Markup Approval Service) for the purpose of both CODE and CSS validation is certainly paramount to good design and encoding (but not required for good Yahoo PR, I will discuss in later posts), so when making we prefer to use foundation HTML format and CSS text typeface like Tahoma 11pt, to generate neat easy to read text and nice page image designs.
I will list some cases of exactly where letting move has benefits for both parties involved and exactly how in some instances actually ended in little or no website traffic for the website.
Case Study 1 . Architectural Company flash and font concerns
Our customer wanted the use of Flash factors to display a number of architecture photos with a great fade between images and changes to first CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all their logos and architecture design work.
Since many would know embedding Flash documents into your web page results in W3C Validation undefined source inability, thus rendering the site Invalid Markup. Following explaining this kind of, the customer seemed the need to have a very good graphical flash style impression far outweighed the importance of quality valid HTML Transition Markup. To them the look and belief of their site to their consumers was far more advantageous than complying together with the W3C.
In addition , that they wanted the Century Medieval font instead of Tahoma. By simply design Hundred years Gothic provides a much larger typeface height than Tahoma when used increased the web page height larger than when using Tahoma thus leading to the site displaying with browse bars the moment view within 1024 back button 768 image resolution, where previously it built in the whole webpage perfectly.
Worth the customer attained the desired influences they wished for and inevitably it is the buyer who constantly knows best.
Example 2 . Box supplier becomes boxed in
Our buyer had started out a new business supplying card boxes for the purpose of moving and packing. They wanted a simple site with heavy visual image components and little if any text within the home page.
Explaining to the customer the role of text based search engines results and that having no understandable text for the home page could limit their particular visibility, they choose design over outcomes. Why you may ask would a company limit their possibilities of being available on search engines? Very well the question continue to burns with us too, but as mentioned before the customer always knows very best and the decision was exclusively theirs to generate.
Their philosophy was basic, their website was merely to be utilized as a reference guide and not the source more business, his or her marketing strategies would be enough to garner continuous business.
Today I nonetheless wonder why they limited their marketability and in particular the website which is usually online and may be searched constantly of the day.
Consequently in summary the very best laid programs of rodents and men (well in this case web designers) can be a say waste great management for the reason that what I have got stated each and every one along the customer often knows ideal and eventually they are the types paying for your service hence sometimes it could be best to lie down your guns and acknowledge defeat.