Simply because hard as it may be, but letting go of your site designing options and listening to the customer might actually be of benefit in the long run.
I know the things you are saying, you’ve been in the internet designing business long enough to find out what functions and wont doesn’t, what would my own customer understand? Well after approaching website development in the same manner, I’ve unfortunately experienced no other choice but to give in to my best laid ideas and comply with the dreams of my personal customers.
Development of good websites usually means so it has to be attractive to the eye, as well as being totally functioning just for Search Engine benefits, but in the end it must display professionalism intended for the business represented.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) meant for both HTML and CSS validation is certainly paramount to good style and coding (but not required for good Google PR, Let me discuss in later posts), so when making we prefer to use foundation HTML format and CSS text typeface like Tahoma 11pt, to build neat readable text and nice web page image styles.
I will list some cases of where letting move has www.banglarjagoron.com benefits for each involved and exactly how in some conditions actually lead to little or no web site traffic for your website.
Case Study 1 ) Architectural Firm flash and font things
Our client wanted the application of Flash elements to display many architecture images with a fine fade among images and changes to initial CSS Typeface used Tahoma 11pt typeface and replace by Century Medieval 11pt, that is used in all their particular logos and architecture design work.
As a general rule would know embedding Flash data files into your web page results in W3C Validation undefined source inability, thus copy the site Unacceptable Markup. After explaining this kind of, the customer believed the need to have a very good graphical thumb style image far outweighed the importance of quality valid HTML Transition Markup. To them the look and conception of their web-site to their customers was a lot more advantageous than complying while using the W3C.
In addition , they will wanted the use of the Century Medieval font instead of Tahoma. By design Hundred years Gothic includes a much larger font height than Tahoma when used increased the site height bigger than when using Tahoma thus resulting in the site displaying with slide bars once view under 1024 by 768 quality, where recently it fitted in the whole site perfectly.
In the final analysis the customer accomplished the desired impacts they required and eventually it is the buyer who definitely knows greatest.
Example 2 . Package supplier becomes boxed in
Our customer had started a new business supplying cardboard boxes with regards to moving and packing. That they wanted a basic site with heavy graphic image factors and minimum text around the home page.
Explaining to the customer the role of text structured search engines effects and that having no readable text to the home page may limit their very own visibility, they choose design and style over effects. Why you might ask could a company limit their possibilities of being available on search engines? Well the question continue to burns with us too, but since mentioned before the customer definitely knows greatest and the decision was exclusively theirs for making.
Their philosophy was straightforward, their website was merely to be employed as a reference point guide and necessarily the source of extra business, as their marketing strategies would be enough to garner frequent business.
Today I still wonder how come they limited their marketability and in particular their website which is generally online and may be searched at all times of the day.
Therefore in summary the best laid strategies of rodents and men (well in such a case web designers) can be a ful waste of good management since what I contain stated all of the along that the customer often knows ideal and finally they are the ones paying for the service hence sometimes it has best to take a nap your pistols and concede defeat.