While hard as it can be, yet letting go of your webpage designing concepts and listening to the customer may actually be of advantage in the long run.
I know whatever you are saying, you have been in the web designing business long enough to recognise what functions and wont doesn’t, what would my own customer know? Well after approaching webdesign in the same manner, I’ve unfortunately had no various other choice but for give in to my best laid programs and abide by the likes of my customers.
Engineering of good websites usually means it has to be attractive to the eye, along with being completely functioning with regards to Search Engine rewards, but inevitably it must display professionalism to get the business showed.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) with respect to both HTML and CSS validation is certainly paramount to good design and encoding (but not necessary for good Google PR, I will discuss in later posts), so when designing we wish to use basic HTML formatting and CSS text font like Tahoma 11pt, for making neat set up text and nice site image designs.
I will list some cases of where letting visit has tshepowamohono.co.za benefits for each involved and exactly how in some situations actually led to little or no website traffic for the web page.
Case Study 1 ) Architectural Company flash and font matters
Our buyer wanted the use of Flash components to display a couple of architecture pictures with a fine fade among images and changes to initial CSS Font used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is often used in all the logos and architecture style work.
Since many would know embedding Flash data into your webpage results in W3C Validation undefined source inability, thus object rendering the site Invalid Markup. Following explaining this, the customer seemed the need to have a very good graphical expensive style picture far outweighed the importance of quality valid HTML Transition Markup. To them the looks and understanding of their internet site to their customers was far more advantageous than complying with all the W3C.
In addition , they wanted the use of the Century Medieval font instead of Tahoma. Simply by design Hundred years Gothic possesses a much larger typeface height than Tahoma when used elevated the site height bigger than when using Tahoma thus causing the site featuring with browse bars the moment view beneath 1024 back button 768 resolution, where recently it built in the whole webpage perfectly.
Eventually the customer obtained the desired impacts they needed and ultimately it is the customer who generally knows ideal.
Example 2 . Pack supplier becomes boxed in
Our consumer had began a new organization supplying cardboard boxes boxes designed for moving and packing. They wanted an easy site with heavy graphic image factors and little if any text at the home page.
Explaining to the customer the role of text based mostly search engines results and that having no readable text in the home page will limit the visibility, they will choose style over effects. Why you may ask will a company limit their possibilities of being found on search engines? Well the question continue to burns around too, but as mentioned previous the customer often knows best and the decision was only theirs to create.
Their school of thought was straightforward, their website was purely to be used as a guide guide but not the source of extra business, because their marketing strategies will be enough to garner regular business.
Today I nonetheless wonder so why they limited their marketability and in particular the website which is usually online and could be searched constantly of the day.
Thus in summary the best laid strategies of rats and guys (well in this instance web designers) can be a ful waste of good management as what I possess stated most along which the customer always knows finest and finally they are the kinds paying for the service hence sometimes it may be best to take a nap your weapons and concede defeat.