Mainly because hard as it may be, yet letting head out of your web-site designing suggestions and listening to the customer may actually be of benefit in the long run.
I know everything you are saying, you have been in the internet designing business long enough to recognise what performs and will not doesn’t, what would my personal customer know? Well after approaching web design in the same manner, I’ve unfortunately experienced no various other choice but to give in to my finest laid ideas and comply with the likes of my personal customers.
Development of good websites usually means so it has to be attractive to the eye, and also being fully functioning to get Search Engine benefits, but in the end it must screen professionalism intended for the business represented.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) with regards to both HTML CODE and CSS validation is certainly paramount to good design and programming (but not required for good Google PR, Let me discuss in later posts), so when making we plan to use base HTML formatting and CSS text typeface like Tahoma 11pt, to create neat set up text and nice page image layouts.
I will list some cases of exactly where letting head out has rewards for each involved and how in some situations actually ended in little or no website traffic for the site.
Case Study 1 ) Architectural Firm flash and font is important
Our buyer wanted the application of Flash components to display a number of architecture photos with a pleasant fade among images and changes to first CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all their particular logos and architecture design work.
As a general rule would know embedding Flash documents into your website results in W3C Validation undefined source failing, thus making the site Broken Markup. After explaining this kind of, the customer noticed the need to have a nice graphical thumb style photograph far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and understanding of their webpage to their clients was far more advantageous than complying considering the W3C.
In addition , they will wanted the Century Gothic font instead of Tahoma. By design Century Gothic provides a much larger typeface height than Tahoma then when used elevated the page height bigger than when using Tahoma thus resulting in the site featuring with browse bars when view within 1024 by 768 resolution, where previously it built in the whole page perfectly.
In conclusion the customer accomplished the desired impacts they imagined and inevitably it is the customer who generally knows greatest.
Example 2 . Pack supplier turns into boxed in
Our customer had started out a new business supplying card boxes designed for moving and packing. They wanted castlerealty.info a basic site with heavy graphic image factors and minimum text relating to the home page.
Explaining to the customer the role of text based search engines benefits and that having no legible text relating to the home page will limit their very own visibility, they choose design and style over results. Why you could ask may a company limit their likelihood of being found on search engines? Well the question still burns around too, but as mentioned previous the customer generally knows finest and the decision was exclusively theirs to build.
Their beliefs was basic, their website was merely to be utilized as a research guide certainly not the source more business, as their marketing strategies will be enough to garner consistent business.
To this day I nonetheless wonder so why they limited their marketability and in particular their website which is definitely online and may be searched always of the day.
So in summary the very best laid ideas of rodents and men (well in this case web designers) can be a utter waste of good management mainly because what I experience stated every along the fact that customer at all times knows very best and ultimately they are the ones paying for your service and so sometimes is considered best to lie down your firearms and agree defeat.